Media: Chinese Television - A Blueprint for Ethnic Broadcasters

Someday, every ethnic community in Canada may have their own digital television station. They would do well to model themselves on Fairchild Television – Canada’s Chinese-language television network – that serves the 410,000 Chinese-speaking residents of Toronto as well as 500,000 Chinese across the rest of the country.

Fairchild Television broadcasts over 21 hours of Cantonese programming every day, including satellite news and top rated Chinese drama series like Virtues of Harmony 2, a modern day sequel to the original highly popular series. Their local programming focuses on news and current affairs but they also offer Canadian produced travel, cooking, sports and nature shows. In sports, you can enjoy Chinese language coverage of the Olympics and the FIFA World Cup. And Fairchild is proud to be the official Chinese broadcaster of the 2004 Euro Cup Soccer Championships.

Talentvision is their Mandarin-language station, broadcasting approximately 18 hours of Mandarin programming each day, as well as four hours of Vietnamese and Korean programming. This includes variety shows, news and current affairs programs from China and Taiwan and top rated Chinese drama series.

Fairchild is active in the community. They sponsor a number of popular annual events including the Miss Chinese Pageant as well as the New Talent Singing Awards, which they will be hosting on Saturday, June 26th at Paramount Canada’s Wonderland. Tickets are $26 and include all-day access to the amusement park and entry to the show itself at 8pm in the Kingswood Music Theatre – featuring popular guest performer, Denise Ho.

Fairchild Television is part of the Fairchild Media group, which in addition to the two national television stations, also operates two Toronto Radio stations (AM 1430 and FM 88.9), as well as stations in Calgary and Vancouver; a website called eSeeNet.com – an online bilingual (Chinese and English) business portal; and Popular Lifestyle and Entertainment Magazine, which features tv and radio listings, as well as fun, entertainment-oriented articles.

Fairchild Television has been operating since 1995 and is currently housed in a small studio on East Beaver Creek Road, near the Don Valley Parkway in Richmond Hill.

To subscribe to Fairchild Television and Talentvision, contact Rogers Cable at 1-866-667-3881 or visit www.rogers.com or Bell Express Vu at 1-888-759-3474 or visit www.expressvu.com. For more information, call Fairchild TV directly at 905-889-8090 or visit www.fairchildtv.com or www.talentvisiontv.com. Subscription fee is $19.95 for Fairchild Television and $9.95 for Talentvision (just $5 if you also have a Fairchild TV digital subscription).

CNM